Skip to content
Consumers

Privacy Policy

Last updated: 11 November 2026

1. Introduction

At MoveSmarter.co.uk, we take your privacy seriously and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website or use our services.

MoveSmarter.co.uk is operated by Move Smarter, a trading name of Move Smarter Network Ltd, registered in England under company number 16606688.

For the purposes of UK data protection law, Move Smarter Network Ltd is the data controller responsible for the personal information described in this policy.

2. Information We Collect

We may collect the following types of personal information:

Information you provide directly

  • Your name and contact details, including email address and telephone number.
  • Your current address, postcode or the location of a property you are interested in.
  • Information about your property or moving requirements.
  • Details of the services you are interested in comparing.
  • Information submitted through enquiry forms, contact forms or other website features.
  • Any other information you choose to share with us.

Information collected automatically

When you visit our website, we may collect certain technical information, including:

  • Your IP address.
  • Browser type and device information.
  • Pages visited and how you interact with our website.
  • Referral sources and website usage information.
  • Cookie preferences and related information.

We use this information to operate, maintain and improve our website and services.

3. How We Use Your Information

We may use your personal information to:

  • Provide our property professional comparison services.
  • Match your requirements with relevant property professionals.
  • Share your enquiries with suitable service providers.
  • Contact you about enquiries or requests you have submitted.
  • Respond to questions or requests for assistance.
  • Improve the performance, content and functionality of our website.
  • Understand how visitors use our services.
  • Protect our website and users from fraud or misuse.
  • Meet our legal and regulatory obligations.
  • Send marketing communications where we have the appropriate permission or another valid legal basis.

We will only use your personal information where we have a lawful basis to do so.

4. Our Legal Basis for Using Your Information

Under UK data protection legislation, we must have a valid reason for collecting and processing personal information.

Depending on the circumstances, we may rely on:

Consent: Where you have given us permission to use your information for a specific purpose, such as receiving certain marketing communications or using non-essential cookies.

Contractual necessity: Where processing is necessary to provide a service you have requested or to take steps at your request before entering into a contract.

Legitimate interests: Where processing is necessary for our legitimate business interests, such as maintaining website security, responding to enquiries, improving our services and operating our business, provided those interests are not overridden by your rights and freedoms.

Legal obligations: Where we are required to process information to comply with applicable laws or regulations.

5. Sharing Your Information with Property Professionals

One of the main purposes of MoveSmarter.co.uk is to help users connect with property professionals who may be able to assist with their move.

If you submit an enquiry or request information about a service, we may share relevant details with suitable professionals so they can respond to your request.

This may include your name, contact details, property information and the services you are interested in.

We will only share information reasonably necessary for the purpose of your enquiry.

The professionals receiving your information may contact you directly about your requirements, quotations or services.

Where these professionals act as independent data controllers, they are responsible for handling your information in accordance with their own privacy policies and applicable data protection legislation.

Submitting an enquiry does not automatically mean you have agreed to receive unrelated marketing communications from those professionals.

6. Sharing Information with Other Third Parties

We may also share personal information with trusted organisations that help us operate our website and business.

These may include:

  • Website hosting and technical support providers.
  • Customer relationship management and enquiry management platforms.
  • Email and communication service providers.
  • Website analytics and performance measurement providers.
  • Professional advisers, where necessary.
  • Regulators, law enforcement agencies or other authorities where required by law.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.

We do not sell your personal information to unrelated organisations for their own marketing purposes without an appropriate lawful basis and any required consent.

7. Marketing Communications

We may occasionally contact you with relevant news, updates, services or offers from MoveSmarter.co.uk where permitted by law.

Where consent is required, we will ask for your permission before sending marketing communications.

You can opt out of marketing communications at any time by following the unsubscribe instructions included in our messages or by contacting us directly.

Opting out of marketing will not prevent us from contacting you where necessary to respond to an enquiry or provide a service you have requested.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate effectively, understand visitor behaviour and improve the user experience.

These may include:

  • Essential cookies: Necessary for the website to function properly.
  • Analytics cookies: Help us understand how visitors use our website.
  • Marketing cookies: May be used to measure advertising effectiveness and provide relevant advertising.

Where required by law, we will obtain your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through our website’s cookie settings and your browser settings.

Further information is available in our Cookie Policy.

9. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These measures may include secure website connections, appropriate access controls, secure data storage and the use of reputable technology providers.

While we take appropriate precautions, no method of transmitting or storing information online can be guaranteed to be completely secure.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting any applicable legal, accounting or regulatory obligations.

Different types of information may be retained for different periods depending on their purpose.

When personal information is no longer required, we will securely delete or anonymise it, unless we are legally required to retain it.

11. Your Data Protection Rights

Under UK data protection law, you have certain rights in relation to your personal information.

These may include the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Ask us to correct inaccurate or incomplete information.
  • Erasure: Request deletion of your personal information in certain circumstances.
  • Restriction: Ask us to restrict how we use your information in certain circumstances.
  • Objection: Object to certain processing activities, including direct marketing.
  • Data portability: Request the transfer of certain information to you or another organisation.
  • Withdraw consent: Withdraw consent at any time where processing relies on your consent.
  • Automated decision-making: Exercise applicable rights relating to certain solely automated decisions.

These rights are subject to applicable legal conditions and exceptions.

To exercise any of your rights, please contact us using the details provided below.

You can also find further information about your rights on the Information Commissioner’s Office website at www.ico.org.uk.

12. International Data Transfers

Some of the technology providers we use may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place as required by applicable data protection legislation.

These may include recognised adequacy arrangements or approved contractual protections.

You can contact us for further information about any applicable safeguards.

13. Third-Party Websites

Our website may contain links to websites operated by third-party property professionals or other organisations.

We are not responsible for the privacy practices or content of those websites.

We recommend reviewing the relevant privacy policies before providing personal information directly to third parties.

14. Children’s Privacy

Our website is intended for adults seeking property-related services.

We do not knowingly collect personal information directly from children through our comparison and enquiry services.

If we become aware that we have collected personal information from a child without an appropriate lawful basis, we will take steps to address this.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices or legal requirements.

Any updates will be published on this page, together with the date of the most recent revision.

Where changes materially affect how we use your information, we will take appropriate steps to notify you.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Move Smarter Network Ltd

Trading as Move Smarter

Company number: 16606688

Website: www.movesmarter.co.uk

Email: hello@movesmarter.co.uk

Registered office: [Insert registered office address]

17. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate and respond.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: www.ico.org.uk